Wuling Air EV #ThisIsMyEVWay
Client
Service
Industry
A masterclass in EV trust-building.
Agency
Scope of Work
- Campaign Strategy
- Hyper-contextual Ads
- Video Production
Wuling Air EV aims to boost the credibility of its battery performance. They need to build trust on costumers.
Challenge
It’s not just about providing information, but potential buyers need proof they can rely on.
EV shoppers often wonder if the Wuling Air EV’s battery can keep up with their daily routines—from navigating traffic jams to embarking on weekend getaways.
Making Wuling Air EV's battery believable by showing, not telling.
To demonstrate the Wuling Air EV's battery performance, hypersegmented ads were created to showcase real-world proof: • City commuters saw the battery power through 4 hours of Jakarta's worst traffic • Family adventurers watched real owners take 200km weekend trips without worry • Budget-savvy drivers compared charging costs that saved them 70% vs gasoline.
Approach
By analyzing the customer journey from top to bottom using event tracking, it helped optimize and segment the audience effectively, allowing for personalized content that captured leads.
The #ThisIsMyEVWay campaign proves that demonstrating real-world performance can be more powerful than specs alone.
By connecting with customers through tailored, relatable content and trusted proof points, Wuling Air EV strengthened its battery credibility and moved closer to building a loyal customer base.
Impacts
3x
Lower CPA
5x
Quality Leads
