Wuling Air EV #ThisIsMyEVWay

Client

Wuling

Service

Creative

Industry

Automotive

Driving Credibility & Test Drives Through Performance and Influencer Marketing.

Agency

Scope of Work

  • Campaign Strategy
  • Hyper-contextual Ads
thumbnail

Wuling Air EV aims to boost the credibility of its battery performance. They need to build trust on costumers.

Challenge

It’s not just about providing information, but potential buyers need proof they can rely on.

EV shoppers often wonder if the Wuling Air EV’s battery can keep up with their daily routines, from navigating traffic jams to embarking on weekend getaways. The challenge was to strengthen credibility around battery performance, reinforcing the message that the Air EV is both easy to charge and built for long-lasting durability. At the same time, Wuling needed to increase test drive participation, turning consumer curiosity into qualified leads and real experience.

Approach

Making Wuling Air EV's battery believable by showing, not telling.

We teamed up with FTW on the #ThisIsMyEVWay campaign, with ORBEAT driving influencer credibility and ORCA leading performance marketing. At the early stages, FTW launched a video campaign capturing happy Wuling Air EV users and showing that the car is suitable for everyone. To bring the message closer to consumers, ORBEAT engaged 120 local influencers to share authentic test drives. Their stories built trust, proved everyday reliability, and doubled test drive interest compared to previous campaigns.

Approach

We converted curiosity into real experience.

At the conversion stage, ORCA focused on precision performance marketing. By analyzing the funnel waterfall with event trackers, we identified the most effective touchpoints, then optimized audience segmentation through a contextual and personalized content approach. Finally, performance-based campaigns highlighted easy charging and long-lasting durability, converting curiosity into qualified test drive sign-ups.

Results

The #ThisIsMyEVWay campaign proved that demonstrating real-world performance can be more powerful than highlighting specs alone.

By engaging local hero influencers and running hypersegmented contextual ads tailored to different audiences, Wuling Air EV strengthened its battery credibility, generated high-quality leads, and moved closer to building a loyal customer base.

Impacts

3x

Lower CPA

5x

Quality Leads