The Unsponsored Sponsor
Client
Service
An unyielding wave of support for our athletes and beloved nation, fueled by dynamic AI-generated technology.
Agency
Scope of Work
- Brand Communication Strategy
- Creative Content Production
It’s truly an incredible campaign that able to sparks genuine care in people—honest efforts that resonate deeply and touch the hearts of Indonesia.
We boldly became The Unsponsored Sponsor, defying limitations and rising above restrictions.
By optimizing our efforts with dynamic AI visuals and relatable copy, we stood unwaveringly beside our athletes in Paris, through every triumph, setback, and the moment they stood victorious on the podium—24/7.
While big corporations spend heavily to showcase their products at the Olympics, Ultra Milk, a modest local brand, takes a different path.
We defied the restrictions with powerful AI visuals and relatable copy, proudly standing with our athletes in Paris—through every triumph, setback, and moment of victory on the podium.
Results
What happened next was beyond expectations. Two of our hashtags trended on X and TikTok, captured media attention, and earned praise from the Minister of Youth & Sports.
1,557,039
Engagements
150,910,036
Reach
