The Soap
Client
Service
Industry
A twisted brand experience campaign to ignite Gen-Z excitement at a music festival with Ultra Milk soap.
Agency
Scope of Work
- 3D Booth Design
- Brand Communication Strategy
- Campaign Strategy
- O2O Activity
Ultra Milk Soap teases Gen-Z with the most over-the-top, exaggerated soap ads imaginable.
Crafting an unforgettable spectacle that captivated long before the festival, all with a budget-conscious strategy.
Boldly shifted away from promoting our milk, unveiling the unexpected: ULTRA Milk Soap, crafted with 90% Ultra Milk.
We captured Gen-Z's attention, leaving an indelible mark.
Even without being the headlining sponsor, we succeeded in drawing them to our booth to experience the most anticipated attraction.
Challenges
We took on the challenge to earn Ultra Milk’s trust, becoming the festival’s centerpiece and igniting endless organic conversations.
Unleash jaw-dropping, larger-than-life soap ads imaginable, leaving a trail of awe and anticipation.
Result
The response exceeded all expectations. Gen Z was captivated, electrified, and completely hooked.
10M
Reach
17M
Impressions
9M
Views
The Ultra Milk soap sold out, and due to high demand, we will produce more in the coming months.