Stairway to Better Choice
Client
Pristine8.6+
Industry
FMCG
Stairway to Better Choice
Agency
Scope of Work
- Art Direction
- Creative Content Production
- Installation
- Video Production
Interactive education on the pH scale of Bandung’s foods, combining health, fun, and inspiring audience participation.
Bandung is famous for its diverse culinary scene, with locals enjoying sour, salty, and spicy dishes daily.
However, many are unaware that their favorite foods can lower body pH, causing imbalance and acidity, impacting overall health.
Pristine8.6+ launched Bandung’s first interactive 17-step LED staircase to educate audiences about food pH levels.
Each step lights up in colors representing acidic, neutral, or balanced categories, turning health education into a fun, interactive experience.
Result
Pristine8.6+ Stairway to Better Choice Installation: Inspiring Thousands to Explore, Experience, and Embrace a Better Lifestyle.
11973
VISITORS
407082
STEPS WERE MADE
792
UGC SUBMISSION
