Siap Jadi Pegangan

Client

blu by BCA Digital

Service

Creative, Media

Industry

Digital Bank

blu’s #SiapJadiPegangan campaign redefined digital banking engagement, fostering trust, growth, and user empowerment.

Agency

Scope of Work

  • Brand Communication Strategy
  • Creative Content Production
  • Video Production
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Challenges

Bridging Awareness Gaps in a Competitive Market

blu faced the challenge of distinguishing itself in a saturated digital banking space, driving awareness about its versatile app features and unique benefits that always #SiapJadiPegangan for users.

Solution

Empowering Financial Journeys with #SiapJadiPegangan

The campaign transformed blu into a reliable companion for achieving financial goals, combining personalized storytelling and innovative tools.

Financial Simplicity Meets Strategic Creativity

#SiapJadiPegangan brought bluSaving, bluInvest, and bluPayment to life, blending creativity with relatable, user-centric content.

Results

#SiapJadiPegangan stands as a testament to blu’s superior personalized campaign strategy.

2.6 Million

Views

221%

Increased QRIS Transaction

255%

Increased Virtual Card Transaction