POCARI SWEAT Web

Client

POCARI SWEAT

Service

Creative

Industry

Fast Moving Consumer Goods

Bringing POCARI SWEAT’s health mission, youth energy, and scientific credibility into a modern, intuitive platform built for discovery and engagement.

Agency

Scope of Work

  • UI Design
  • UX Design
  • Web Development
Powering up hydration science into fun and engaging interactive experiences for users to explore.

Challenge

Finding the sweet spot between exploration and functionality

Throughout the project, the main challenge was creating a platform that felt fresh and interactive while still being lightweight, maintainable, and easy for the brand to operate. The team had to balance exploration with practicality, making sure the final website not only looked and performed well at launch but also set POCARI SWEAT up for long-term digital growth. By rebuilding the foundation, the revamp gives the brand a faster, more reliable platform to host campaigns, publish content, and engage users.

Web Development

Rebuilding from the inside out for a fresher digital experience

To address the limitations of the previous website, we rebuilt POCARI SWEAT’s platform from the ground up using a modern, scalable architecture. Powered by our latest system, AntiCMS V3, page management and content publishing became simpler and more efficient for the brand team. On the backend, we reengineered the system to improve security, stability, and performance, enabling faster load times and seamless data flow between the frontend, CMS, and analytics. We also implemented an SEO-friendly architecture with metadata guidelines, structured content, and an SEO-optimized CMS, and set up Google Analytics with a clear measurement plan to track performance and user behavior.

User Experience

Engaging users through better flow and smoother scrolls

For a richer experience, we introduced several new features to encourage engagement and exploration, including the Hydration Calculator, Personality Quiz, brand-history storytelling, and scroll-based animations. Each feature was designed to load quickly and feel intuitive across various screens. The information architecture was fully restructured to make navigation clearer for different user needs, from product knowledge and campaign updates to health-related content, while unifying all year-round activities into a single campaign hub. Thoughtful motion and micro-interactions were applied to keep the experience interesting yet lightweight. Across the site, every touch point was crafted to deliver a fun, smooth, and cohesive journey from one section to the next.

Interactive Features

Transforming hydration science into interactive experiences

To bring POCARI SWEAT’s health mission to life, we created a set of interactive tools developed specifically for the brand. Hydration Calculator was designed to translate hydration science into something easy and useful for everyday users. Using BMI and activity levels to deliver personalized results that the audience can instantly understand. Additionally, the Personality Quiz was also crafted in order to connect with younger audiences through 15 custom personas. These interactive features give POCARI SWEAT a digital way to express its expertise in a format users actually want to engage with, creating stronger reasons for users to visit, explore, and return.