PHILIPS SIGNIFY AFFILIATE MARKETING
Client
Service
Industry
Reshaping affiliate partnerships into a high-performing model for sustainable success.
Agency
Scope of Work
- Affiliate Marketing
Powered by data, we transformed affiliate marketing into an ecosystem that empowered affiliates to drive brand growth.
Challenge
Winning over cautious consumers meant shifting from broad awareness to more personalized engagement.
Philips, a trusted leader in home appliances, needed to turn strong brand awareness into sales. Despite its premium reputation, purchases lagged due to price sensitivity, competition, and limited engagement. Data showed high traffic but low conversions, as consumers relied on recommendations and price comparisons before buying. Adding to the complexity, affiliate data revealed gaps in performance, with some affiliates driving traffic but few sales and others converting well within limited reach.
We adopted a data-driven approach designed to empower affiliates and accelerate brand growth.
Using performance insights, we identified key opportunities to strengthen both reach and conversion. Top affiliates were supported with personalized tools, exclusive rewards, and tailored content based on audience data, while smaller ones were reactivated with practical insights to improve their results. This ROI-focused strategy maximized sales and built a strong foundation for Philips’ long-term growth.
Growth was driven through an end-to-end affiliate journey that guided consumers from awareness to action.
To ensure end-to-end alignment, we implemented a two-tier strategy. The top funnel focused on building awareness and intent through high-reach affiliates, while the lower funnel centered on converting high-intent audiences with compelling offers and targeted messaging.
Partnering with top-tier TikTok and Shopee creators, we made the shopping experience more engaging.
We partnered with top-tier TikTok and Shopee creators whose audiences aligned with Philips. These affiliates hosted live sessions and produced shoppable “yellow cart” videos, giving audiences an engaging and interactive shopping experience. To ensure commitment and quality, we offered commissions and product samples as incentives.
Every stage of the campaign was guided by data, ensuring smarter decisions at every step.
Building on the momentum from our affiliate collaborations, we optimized performance through data and technology. Using analytic tools, we identified high-performing affiliates and trending content strategies tailored to Philips’ product category. Throughout the campaign, real-time data was continuously reviewed to refine execution and keep content aligned with audience preferences.
Communication was elevated through well-designed and locally relevant content.
Creatives were designed to highlight Philips’ premium quality and trusted reputation while staying relevant to local market preferences. Personalized tools, such as co-branded content and audience-specific product recommendations, helped affiliates connect more effectively with their audiences. This approach not only boosted immediate conversions but also strengthened long-term consumer trust and loyalty.
Result
Through a data-driven approach, we transformed affiliate marketing into a high-performing growth channel.
Data-driven decision-making was at the core of the campaign, guiding everything from affiliate selection to real-time optimization. By turning insights into action, we achieved remarkable ROI and set a new benchmark for future affiliate marketing strategies, boosting sales, market visibility, and consumer engagement for long-term growth.
Impacts
Within a five-month campaign period (July–December 2024), the program delivered measurable impact, including:
10%
Organic sales contribution
8.4%
Market share increase
10K
Items sold via affiliates