MAPCLUB
Client
Service
Industry
Redefining loyalty through simplicity and rewards.
Agency
Scope of Work
- Loyalty Program
- Mobile Development
- UI Design
- UX Design
- UX Research
BACKGROUND
Reimagining how shoppers engage with global brands through loyalty programs.
MAP (Mitra Adiperkasa) in Indonesia’s leading lifestyle retailer, bringing global brands, like Starbucks, Zara and many more to life for local customers. At the center of its success is MAPCLUB, a loyalty program built to reward and connect customers with MAP’s diverse portfolio.
As the digital landscape evolved, customer expectations soared. Fragmented touchpoint and disjointed online experiences made it harder for shoppers to navigate the vast ecosystem of brands. MAPCLUB needed transformation—a seamless platform that bridged online and offline journeys while delivering the personalized experiences modern shoppers crave.
That’s where we came in.
The need for simplicity and connection in a fragmented journey
MAP’s online presence didn’t match the strong in-store experience that shoppers loved. Multiple websites for different brands created confusion and made it hard for customers to fully engage with MAPCLUB’s loyalty program. On top of that, many MAPCLUB customers still preferred shopping offline, especially for fashion, making it difficult to boost online engagement. The digital experience lacked the simplicity and cohesiveness needed to truly connect with today’s consumers.
SOLUTION
Designing one seamless destination for all MAP’s brands.
We merged MAP e-mall and MAPCLUB into a single, cohesive platform, eliminating
the confusion caused by multiple websites. This transformation brought all MAP brands together, creating a streamlined and intuitive space for customers to shop, explore, and earn rewards effortlessly.
Building experiences that customers love while earning rewards.
Tailored shopping features made every interaction unique. From personalized product recommendations to exclusive offers, the platform adapted to individual preferences, turning each visit into a dynamic and engaging experience. At the same time, the loyalty program was placed front and center, making it easy for users to track and redeem rewards online and offline—reinforcing the value of staying connected with MAPCLUB.
Bridging digital and physical shopping
For customers who love in-store experiences, we designed tools to connect digital and physical worlds. Features like store locators, product finders, QRIS payments, and barcode scanning enabled seamless transitions between online and offline shopping, giving customers the flexibility to shop on their own terms.