Kahf Web Experience
Creating a fragrance launch that blends product and digital into a richer brand experience.
Agency
Scope of Work
When Kahf introduced its Extrait de Parfum series, the goal was not just to launch a new product, but to shape a richer experience.
Challenge
Moving into a more elevated positioning meant Kahf had to rethink how the brand was perceived.
Since each bottle was designed to connect directly to a microsite, the challenge was to make this tap-to-digital interaction feel elevated and naturally integrated into the customer experience.
Solution
We bridged the physical product with a digital journey.
Each bottle of Kahf Extrait de Parfum carried an embedded NFC tag, allowing users to unlock the microsite by tapping their phone on the fragrance. This frictionless integration made the digital experience feel like a natural extension of the product itself. Instead of relying on external promotions, the fragrance became the gateway to its own story, reinforcing the sense of exclusivity and innovation behind the launch.
A thoughtful design choices make exploration feel distinctive, engaging, and flowing.
To achieve this, the microsite was designed to deliver an immersive and elevated feel, with each fragrance presented through its own visual theme and persona. Colors and imagery were carefully tuned to reflect the character of each scent, making the exploration feel distinctive and engaging.
As users scrolled, animations and layered visuals revealed each detail in motion, turning a product page into a fluid journey of discovery.
These transitions were designed not just for aesthetics but to create a sense of continuity to guide users fluidly from one story to the next. The result was an experience that felt refined, sophisticated, and aligned with the elevated positioning of perfume.
Within this journey, the microsite placed emphasis on fragrance narratives.
By framing every variant as a character with its own mood and inspiration, the experience went beyond functional product details and encouraged users to discover the fragrance that felt most like them.
The microsite also functioned as a campaign hub, enabling event registrations, waitlist sign-ups, and exclusive rewards.
These activations bridged the digital and physical worlds, giving users a reason to not only connect with the brand story but also become part of a growing community around the new fragrance line.
