Icownic Patch Ultra Milk
Client
Service
Industry
An innovative, meticulously crafted campaign that redefines cutting-edge technology like NFTs into something that winning the hearts of Indonesian youth.
Agency
Scope of Work
- Brand Communication Strategy
- Campaign Strategy
- Loyalty Program
A seamless techie campaign that giving what Gen Z craves most—leaving an leave an indelible mark.
BACKGROUND
Introducing ICOWNIC PATCH—a groundbreaking leap in blockchain.
We transforming NFTs into a loyalty system where Gen Z collects patches to unlock exclusive perks and endless possibilities.
APPROACH
We launched this initiative with a powerful start, crafting engaging and easy-to-digest content that truly resonates.
We made Web3 exciting! With top KOLs and the Icownic Discord, Gen Z dives into live sessions, explores passions, joins activities, and unlocks epic rewards.
CHALLENGES
NFTs feel complex and distant to many, especially the youth, who seek something tangible and deeply relatable.
ULTRA Milk pushed boundaries, inspiring us to transform NFTs into what Gen Z craves most: free access to their greatest passions—movies, music, K-pop, and fashion—winning the hearts of Indonesian youth.
RESULT
Together, we achieved phenomenal results, bringing Web3 into the heart of Gen Z—not through complexity, but with passion and a seamless blend of everything they love.
96,197
NFT Sold
41,412
Users to join Discord Community