bluDay 2nd Celebration
Client
Service
Industry
A dynamic anniversary event blending O2O campaign, community engagement, and financial education to boost brand loyalty.
Agency
Scope of Work
- Anniversary Campaign Marketing
- Brand Communication Strategy
- Content Production
- Creative Content Production
Challenges
Standing out in a saturated market while unlocking blu’s full potential to engage and retain users.
Many blu users were unaware of its full capabilities. And amid generic anniversary campaigns, blu aimed to re-engage users with a memorable experience, showcasing its full range of services & benefits.
“It’s bluDay” A fun-fueled anniversary celebration and a tribute to the collaborative spirit of blu, its partners, merchants, and blu users.
A vibrant event blending community experience, immersive activities, merchant partnerships, and online to offline integration.
Re-engage customers with fun financial learning, product gamification, and rewards.
We showcased blu's full offerings to create lasting connections through our communities, relevant product education and benefits.
Results
bluDay redefined brand love, driving unmatched engagement, growth, and customer connection across all channels.
75.5%
New Account Opening Increased
37%
Increased QRIS Transactions
3x
Followers Growth