Bank Saqu Teman Seperjuangan Launch

Client

Bank Saqu

Service

Commerce, Media

Industry

Bank, Financial Services, and Insurance

A data-driven campaign that fueled record-breaking growth in the digital banking race.

Agency

Scope of Work

  • Campaign Strategy
  • Omnichannel Marketing
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Bank Saqu didn’t have legacy power or market dominance. But with the right strategy, it rewrote the rules of digital banking growth.

Challenge

The digital banking space in Indonesia was already crowded and noisy, making it difficult for a new player like Bank Saqu to stand out.

Most digital banks offered similar features and big promotions, which made it harder to grab people’s attention. For Bank Saqu, the real challenge was not just launching, but getting noticed and building lasting trust in a market full of well-known competitors. Quietly entering the market wasn’t an option. It required rethinking the typical launch playbook and building a strategy centered on precision, relevance, and long-term engagement.

Bank Saqu combines media, data, and creativity to not just raise awareness but also immediately nurture prospects into active users.

The goal wasn’t just to raise awareness but to drive conversions from the very beginning. We used sharp audience segmentation, personalized messaging, and native platform formats to ensure every tactic resonated. With a multi-platform mix across Meta, TikTok, Google Ads, Programmatic, and Publisher networks, we created a system designed to convert attention into action.

From scroll to sign-up, we crafted a journey that clicked with users at every touchpoint.

We started by building awareness on high-traffic platforms like Meta, TikTok, and YouTube, using relatable storytelling and standout formats. As interest grew, we deepened engagement through segmented content, rich media, and publisher collaborations that educated and inspired. Finally, we drove app installs and account openings using performance-optimized campaigns powered by behavioral data and in-app tracking. Every step was crafted to feel native, personal, and frictionless.

Result

In just six months, Bank Saqu accomplished what many banks with bigger names and deeper pockets spend years trying to achieve.

Its performance marketing campaign combined media, data, and creativity to deliver results at scale. With precision targeting, full-funnel optimization, and personalized messaging, the campaign transformed a newcomer into a market mover. It proved what’s possible when the right strategy meets flawless execution.

Impacts

1M

Open accounts in 6 months

60%

New accounts were opened digitally

70%

Lower CPA